Madeira’s embroidery is synonymous with quality and tradition. It is the customization of a piece, with an absolutely impressive dedication, that has prevailed throughout the centuries.
Embroidery is made manually, with experience and knowledge passed down from generation to generation. There are several types of stitches (such as garanitos, caseados, bastidos, etc.) and, depending on the size of the printed design, it may take several months to produce (embroider), for example, a unique tablecloth.
In the softness of each piece (linen, cotton, natural silk or organdy), quality will be the dominant characteristic, since all embroidery goes through the approval of the Madeira Institute of Wine, Embroidery and Handicrafts that certifies, with a guarantee seal, the authenticity of each piece.
This art originates from the early colonization of Madeira, and emerges as a way to decorate household items, clothing, and churches. From the 19th century, certain English merchants established on the island began their export to the United Kingdom. Later, the first embroidery houses emerged and there was an increase in exports to several countries, such as Germany and the United States. Madeira’s embroidery was recently present at international haute couture events (for example, Channel, Jeff Garner), arts and crafts (Italy), among others.
There are around 3,000 embroiderers currently engaged in this art. You may find Madeira’s embroidery for sale in various stores in the region, and with a wide variety of products: tablecloths, sheets, scarves, clothing for children and adults, souvenirs, etc.